Infiniti – Customer Recapture ProgramComments Off on Infiniti – Customer Recapture Program
Infiniti offers a full-line of luxury performance automobiles that inspire at every turn, including the G Coupe & Sedan, M Sedan, EX and FX crossovers, and the QX full-size SUV.
- Creating a customer retention program to drive existing customers back into the dealership for maintenance and service.
- In collaboration, Infiniti worked with Berkeley to create a fully customized Visa dealership incentive program.
- A validation process was created for customers receiving maintenance at dealerships. Those who qualified online were issued future service dealership rebate cards.
- Custom cards and carrier were designed and 1-800 numbers were established for customer care.
- After the success of the initial program, Infiniti rolled out a seasonal dealership program 3 times per year.