Prepaid Visa Cards Incent 80% Activation Rate for Cash Back Programs
Global automakers rely on Berkeley for customer engagement and retention programs to drive new and existing customers into dealerships for vehicle purchases and after sales parts and service programs.
Leveraging direct mail campaigns, in-store promotions, and vehicle rebate programs ranging from $10 – $500, automakers use prepaid Mastercard and Visa cards as highly attractive incentives that draw card activation rates of over 80%, resulting in very high engagement and strong dealership traffic.
Initiatives include corporate and dealership reward programs, corporate training programs, sales initiatives, vehicle rebates, customer loyalty programs, showroom traffic builders, test drive programs, and more.
Prepaid Visa Card Initiatives Include:
Vehicle Purchase Rebates
Get Paid to Test Drive
Parts and Service Rewards
Corporate and Dealership Sales Incentive Program
Showroom Traffic Builders
Direct Mail Campaigns
Corporate Training Rewards
Recoup Marketing Funds by Restricting Card Access to Dealerships
One of Nissan’s most successful programs is their $50 Summer Sweepstakes giveaway. This branded direct mail programs involves mailing prepaid Visa cards to existing Nissan customers and encouraging them to spend their winning at their closest dealership.
Their custom package includes a branded envelope which contains a custom non-reloadable Visa card attached to a paper carrier with congratulations messaging and activation instructions.
The cards are MCC (merchant category code) restricted, meaning they can only be swiped and spent at Nissan dealership locations. So not only can cards be used as part of parts and service visits, driving foot traffic and customer appreciation, but Nissan marketing funds are effectively recouped with visitors spending on average significantly more than their sweepstake winnings.
Berkeley and Nissan continue to measure and improve the positive impact of prepaid cards on response rates for ongoing seasonal sales and marketing campaigns.
GM disburses thousands of prepaid cards as part of customer care and goodwill programs.
Studies show that Visa and Mastercard prepaid cards are universally preferred over other types of incentives like store gift cards, merchandise, travel, and special events or experiences.
Freedom of Choice: Prepaid card recipients get to spend their money on whatever gift is most meaningful to them.
Universal Acceptance: Prepaid cards can be used to purchase items instantly and on-the-spot, anywhere in the world, online, or over phone, anytime the recipient wants.
24/7 Support: Card recipients can check their balance and see their transaction history online, or call a 24/7 support line for questions or help.
For best results, explore our platform capabilities, our strategic discovery sessions, and the following Solutions to get the most out of your program.
Drive engagement with employees and sales staff
Get better results from in-store and door-to-door sales
Simplify and brand shopper marketing experiences
Safely manage and track payments for those in need
Disburse funds with security, compliance, and controls
Manage and payout tips, commissions, and expenses
What We Learned About the Future of Payments From CES2018 CES, the Consumer Electronics Show came to a close last week and was without a doubt,...