Broad Reach Comm. selected as Agency of Record

TORONTO, May 27, 2008 — Berkeley Payment Solutions has selected Broad Reach Communications as its public relations agency of record to launch one of Canada’s first suite of branded, re-loadable, corporate prepaid Visa* cards. The Toronto-based agency begins the roll out of a national media relations program today to build awareness of the benefits the cards can bring to companies, employees, customers and partners.

“We made the decision to use Broad Reach Communications for our launch in Canada because of the team’s deep understanding of the industries in which we operate, and their strong relationships with a wide-range of Canadian media,” says Jonathon Hamburg, Chief Operations Officer and Founder, Berkeley Payment Solutions. “This, combined with the team’s full-service communication offerings, made them stand out from other agencies.”

Hugely popular in the United States, prepaid Visa card payment solutions benefit companies seeking proven cost-effective payment solutions that extend their company’s brand and resonate with employees, customers, and partners. By allowing cardholders to redeem their reward anyway and anywhere they want, prepaid Visa cards are the ultimate win-win solution: Employees, customers and partners want to receive meaningful and convenient reward and incentive options (based on choice and flexibility) while companies want to eliminate the time, cost and hassle associated with the disbursement of checks and/or merchandise.

Using an innovative prepaid Visa platform (featuring all the security and flexibility associated with the Visa brand) and providing timely, useful and accurate reporting metrics to measure the success of each payment program, Scotiabank and Berkeley’s prepaid Visa cards both increase program participation and motivate participants to exceed program goals. Other important results include increased marketing return on investment, significant lifts in sales, improved employee motivation and enhanced employee retention.

About Berkeley Payment Solutions

Berkeley Payment Solutions delivers innovative pre-paid Visa card programs and services to companies across North America seeking proven cost-effective payment solutions that extend their company’s brand and resonate with employees, customers, and partners. While reducing the complexity and cost of implementing incentive, reward, and rebate programs, Berkeley harnesses the universal acceptance, security and functionality of a Visa credit card. For further information, visit www.berkeleypayment.com.

About Broad Reach Communications

Broad Reach Communications is a full-service communications firm that provides media relations, writing, online communications, internal and employee communications, and event management services to companies in the corporate, technology, consumer, health and wellness, and not-for-profit sectors. The Broad Reach team includes industry-leading practitioners who have worked with some of the most powerful brands in the country and who are committed to delivering outstanding client service and exceptional results. For further information, visit www.broadreachcommunications.com.

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