Fintech Innovation

Attention Canadian Telcos: You Can Stop the Gamers

Canadian telecommunications companies (telcos) have to work hard for consumers’ loyalty and to prove they deserve it long term. This is becoming increasingly more difficult as nearly 86% of both Gen Xers and Baby Boomers claim they are ready to switch service providers due to poor customer service (ICSC), and 61% of online shoppers say they love to receive surprise incentive

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