The Balance Blog
Gift card or bank account? Regulators see your card program as one or the other
When companies design a card program funded in advance, the reloadable vs. non-reloadable question is treated as a product decision based on:
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We put reverse ATMs at the FIFA Fan Festival. Here's what happened.
When more than a hundred thousand soccer fans pour into a venue, the last thing anyone wants is a cash problem. Vendors don't want to handle it. Fans don't want to line up for it. And the venue wants every transaction to move at the speed of a halftime lineup.
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