The Balance Blog

Keeping great employees isn’t easy, especially in competitive industries. Losing a valuable team member comes with a hefty price tag as studies estimate that replacing an employee can cost anywhere from half to twice their salary. So, what makes employees stay?

Think about the last time you scrolled through social media or shopped online. The ads you saw? Tailored to your interests. The recommendations? Curated just for you. Technology has made customization the default, shaping everything from what we watch to the products we buy.