When selecting what type of gift card to offer as a reward for an incentive program, there are several key factors to consider. Currently there are prepaid gift cards as well as retail gift cards available in the marketplace. There are some substantial benefits of choosing prepaid gift cards over retail gift cards.
Worldwide acceptance
Visa prepaid gift cards can be use anywhere in the world where Visa is accepted. This allows for ultimate flexibility in terms of where the recipient of the card can use the funds. This is not the case for retail gift cards that tied to a single retail chain.
Brand extension
Visa prepaid gift cards can be customized with your brand colours, logo and imagery. This allows you to associate the reward directly with your company, thus creating a positive association in the mind of the recipients of the prepaid gift cards. In the case of retail gift cards, the branding on the card is either seasonal in nature or reflective of the retail chains look & feel.
Perfect fit
Since recipients choose where to spend the funds available on prepaid gift cards there is no guesswork required when setting-up an incentive program. The flexibility of prepaid gift cards is of benefit to both the program manager as well as the person receiving the reward. Unlike retail gift cards that offer a limited number of products or services through a particular card, Visa prepaid gift cards offer the ultimate choice and the perfect fit every time for all program participants.
