Marketing and Rebates

The holidays are approaching and it's no surprise that COVID-19 will have an impact on how we holiday shop this year. While there is often a focus on in-store promotions and sales, 2020 looks like it will be the year we go digital. With 2019 online Black Friday sales upwards ...

As the holidays near, and thoughts of end-of-year gifts dance in bosses' heads, prepaid cards can be a great way to say thank you. With 70% of employees saying that motivation and morale would improve if managers said thank you more (Reward Gateway), the holidays are the ...

It may seem like the holidays are a long ways away, but planning for your holiday season early is a great way to ensure that you have success. And with COVID-19 this year, brands are finding it harder to find ways to safely and effectively incentivize consumers to shop. That ...

A Gift with Purchase (GWP) campaign is a cost-effective way to maintain desired price points and maximize sales, without devaluing your brand. When a business chooses to offer a gift as a part of a promotion, it is generally set for a limited period of time, to incentivize ...

American Thanksgiving is around the corner, which means Black Friday and Cyber Monday are imminent. With a whopping $691.9 billion in holiday sales last year (Nov. and Dec.), Black Friday and Cyber Monday have become two of the highest traffic days for retailers both in-store ...

As an auto manufacturer, you know that your dealers and service centres are the bread and butter of your business. They drive revenue and attract new customers, while keeping the loyal ones satisfied.You role is to attract customers to your dealerships, incent them to buy, and...

Mystery shop programs are nothing new, but they still serve as a great way to measure the quality of a customer's experience and apply valuable feedback into employee training and company processes. While most mystery shopping applies to the CPG space, specifically food ...

According to Rosetta Consulting, "highly engaged customers buy 90% more often and spend 60% more per transaction." With stats like that, it's hard to ignore the fact that customer feedback loops using robust loyalty programs are the best way to nurture a strong relationship ....

A key aspect of branded money is the ability to own your payments process from start to finish with customizable products and solutions. One way to enhance the end user experience is with a custom designed prepaid card, both physical and virtual. And if you're thinking of ...

Today is International Women's Day, a day dedicated to celebrating women's achievements throughout history and across nations. At Berkeley, 50% of our employees are women, and we couldn't be more proud. So, we thought it only fitting as we celebrate women's achievements, to ...