Marketing and Rebates

With #CES2018 under way this week, we can expect to see tons of new gadgets, and products being released. I don't know about you, but we're super excited to see what to expect in stores in the coming months. There's self-driving cars, augmented reality gaming consoles, smart ...

What do you do with all of the data you receive from a prepaid program? Does it sit there? Or, do you use it to improve and create new campaigns and programs? If your answer is the former, then you might benefit from this infographic. Learn one of the many ways you can ...

Conferences like Money20/20 are overwhelmingly exciting at first glance. A chance to sit and hear keynote speakers talk about their innovations or comment on industry benchmarks. But payments conferences are more than just a place to network and see keynotes, they can be a ...

Choosing the right payments program for your business can be tricky, and oftentimes, you might forget to ask what differentiates prepaid card programs from other payment options. So, to help you out, we've made this nifty infographic to help you understand the key differences...

Brand loyalty is increasingly becoming a thing of the past. Today consumers are more price and value loyal, particularly in the consumer packaged goods and retail markets where there's high market saturation and low switching barriers. Plus they are more informed than ever ...

As more businesses adopt MasterCard and Visa prepaid cards to meet a range of business needs, the automotive industry in particular has been taking advantage of promotional and loyalty applications using payment cards as their reward of choice.RebatesStudies show that ...

We just published an eBook! It's called 11 Things You Need to Know about Prepaid Gift Card Programs. It contains 20+ pages of information and insights into how Visa and MasterCard prepaid card programs work for businesses seeking payment solutions for: Rewards and incentives...